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HI, I'M EM.

If you're new here - hey! Thanks so much for stopping by! I'm Emily, or "Em" as most of my family calls me. The brain, eye, hand behind all of the florals, knots, stitches, ceramics + prints you see. I founded Herbert Eudora in 2016 after graduating + working as a freelance Graphic Designer for several years here in Rochester, NY.

From the time I was able to grip a pencil + have an opinion I knew I loved creating. It was always the "constant" - when I was failing math or history I was excelling in my art classes. I took whatever I could in school (figure drawing, photography, ceramics), painted my bedroom furniture every six months, obsessed over interior spaces, thrifted + diy-ed everything. I spent my four years in college dreaming of being my own boss + making my own rules. Just a life of creating - not realizing that Herbert Eudora was being conceived. By constantly learning, experimenting + practicing, it allowed me to hone in on the things that inspired me most : abstractionism, Bohemianism, minimalism + Scandinavian design. That blend of loose, casual, clean, textural, neutral is reflected in my art + in my styling + in my life. I'm a very visual, detail-oriented person - so I spend a great majority of my time envisioning the pieces I make for specific spaces.

When I'm creating, I'm in my very small, but very functional home studio, listening to *probably* an unhealthy amount of Fleetwood Mac + loving on my Louie pup. When I'm not doing those things, I love taking photos, watching home tours, decorating, hanging out with my family + being outside.

Thanks so much for being here + supporting small.

Emily