Hi there! I'm Em. Owner + artistic eye, hand, brain behind Herbert Eudora + all of its homey goods. I founded this beaut in 2016, after casually throwing the idea around for several years in art school. I live for designing, creating + filling spaces with simple, beautiful things.


All goods are handcrafted in my v small, but v functional + comfortable home studio in Rochester NY, where I listen to way too much Minnie Riperton + love on my cutest little Louie pup all day.

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