HI, I'M EM.

First - if you're new here - then hey! Thanks so much for stopping by! I'm Emily, or "Em" as most of my family calls me. The brain, eye, hand behind all of the florals, knots, stitches, ceramics + prints you see. I founded Herbert Eudora in 2016 after graduating + working as a freelance Graphic Designer for several years here in Rochester, NY.

From the time I was able to grip a pencil + have an opinion I knew I loved creating. It was always the "constant" - when I was failing math or history I was excelling in my art classes. I took whatever I could in school (figure drawing, photography, ceramics), painted my bedroom furniture every six months, obsessed over interior spaces, thrifted + diy-ed everything. I spent my four years in college dreaming of being my own boss + making my own rules. Just a life of creating - not realizing that Herbert Eudora was being conceived. By constantly learning, experimenting + practicing, it allowed me to hone in on the things that inspired me most : abstractionism, Bohemianism, minimalism + Scandinavian design. That blend of loose, casual, clean, textural, neutral is reflected in my art + in my styling + in my life. I'm a very visual, detail-oriented person - so I spend a great majority of my time envisioning the pieces I make for specific spaces.

When I'm creating, I'm in my very small, but very functional home studio, listening to *probably* an unhealthy amount of Fleetwood Mac + loving on my Louie pup. When I'm not, well, I love taking photos, watching home tours, decorating, hanging out with my family + being outside.

Thanks so much for being here + supporting small.

Emily

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